As a marketer, one understands the importance of Search Engine Optimization but as a business owner, one always needs some light to understand the concept. SEO is a vast concept and a big part of the digital marketing sector that works well in a way to improve the ranking and reachability of one's website. Several business owners in India still feel that SEO is something they would never need to draw profitability and conversions to their business but at least do they know how brilliantly SEO is helpful in our business needs and brand building.