As a website and a business owner, you might have heard about call-to-action. Well, if you are not aware of what these are and what are its benefits, then you better read this article till the end. Have you seen buttons on website that read, "book my appointment", "call now", "register now", "add to cart", "sign-up", or "download"? These are particularly known as call-to-action buttons. Basically, call-to-action is the responsive button/s on a site or a landing page clicking on which may lead to some action taken.