As prevalent as the businesses have become, more people are using technology to spread the word about their respective businesses. The concept of online businesses and even retail ones have received great support from the online communities, especially if you and your brand become a part of it. Naturally, the first thing that comes into the minds of business owners whenever they think of creating a social media profile or website for their business is 'what to write?'. Well, this is why the concept of 'content marketing' is directly related to your business no matter offline or online.
Presently, according to a report by Hubspot, more than 66% of the marketers believe that their content marketing budget is going to spike as compared to the budget they used in 2021. This is evident to explain how businesses who already use content as their ultimate purpose of marketing are widening their marketing conditions related to content. Furthermore, let's discuss what content marketing is precisely and how content happens to attract your audience relevantly to your business.
Content marketing is the development and distribution of useful content, in any form, to current and potential customers. If you constantly use content marketing, then it will help you in establishing and nurturing the relationship between your agenda and existing customers, however, not only this, it will also be helpful for bringing potential customers to your brand's footsteps.
Marketing plays a vital role in any form of business and for marketing to succeed, you need quality and creative content that could serve your audience the way your want to present. Correct marketing is something that attracts not only the potential audience but also someone completely new or unknown to your business. Let’s take an example, we have several favourite brands from different categories who create value by serving quality but recall honestly, what exactly influenced you towards them? Well, in 50% of the cases, it could be television ads, online ads, big hoardings and banners on roads, social media posts and online ad campaigns. Whenever we see big brands market themselves online or offline, they do need some combination of words to deliver what they want to market.
For instance, Coca-Cola has recently changed its slogan to ‘Real Magic’, and Samsung promotes its slogan ‘Do what you can’t’. This kind of content attracts the eyes and attention of the people and this is also one of the kinds of content marketing. But let us tell you honestly if you think you can sustain yourself in the business industry without practising content marketing, your business is going to lack behind many miles away.
Furthermore, do you know that merely introducing and time maintaining a blog page on a website may help improve your search engine ranking? Well, if you do so, you must be the last person to not create a content marketing strategy for your business. As a business, you could use content marketing as your go-to tool in order to attract leads to your platform. Otherwise, you can also use content marketing to improve your search engine performance and bring viewers and potential audiences to your business.
What are the benefits of Content Marketing?
- Here are some amazing benefits of having a top-notch content marketing strategy:
- A well-detailed content makes the audience stick longer on your platform. It helps them to connect with your services easily.
- Content assists in creating value for your platform by not only selling products but in providing information about the niche helping people indirectly.
- It is said that in eCommerce if your content is attractive, it may generate better leads than any offline strategy.
- Better content will lead to better SEO and improved SEO leads to making your business more visible online.
- Attractive and creative content assists in not only selling but helps in instilling trust among people who visit the platform. Improved trust means that people will prefer and refer you.
- In today's day and age, whenever a visitor comes to your platform, all they wish is to have relevant information, product details and answers to all questions they are looking for. If you give them a properly built platform with high-quality content, your platform tends to look quite professional and trustable. This is what quality content marketing does.
As a digital marketing agency, we know the value content marketing holds. By merely improving the quality of the content we market for a business, we have improved various brands by 20%. A better content marketing strategy has led to more selling, better ROI, more profits, and a big upgrade in the brand-building process.
What kind of content should I use for my website, social media and marketing campaigns?
If we look towards the broader perspective, there is no technological explanation of what may work well for a platform. To discover about your successful campaign, experimenting is the key. However, the basics are quite similar for every niche of the brand. Discovering which of the techniques will suit your brand is the time taking process. Here are some of the basic content types that can help you improve the search engine rankings of your platform and will also bring your potential audience in your footsteps.
BLOGS: Using blogs is one of the best ways to drive traffic to your website. Quality content assists in building awareness of your brand among people who are interested or who might be interested and blogging is one such valuable asset for any business looking for building an online platform. Blogs can be connected to anything, they can consist of a helpful guide, background information, personal opinion, expert take on the topic and an answer to the generally asked questions by your customers or potential people. When you build a platform where you share reasonable information about the topic of your specific niche, it helps people in establishing a trust factor in your brand and you as an expert authority for the topic or niche.
Visual content: We always believe that ‘visual memories are the strongest’ because what an image or a video can do, cannot be attained by any other form of content. Visually representing content is also one of the attractive ways to bring your customers together to enjoy your presence online and understand your service as well. Visual content can escalate the chances of your ad, post, story, blog or content piece simply getting ‘noticed’ by people.
Testimonials: An online business fails mostly where the customers are not either exposed to the valid return options or are not aware of your product’s quality. Here, you must use testimonials to attract your potential audiences by sharing the experiences of the current active buyers.
Call to action: Call-to-action content is another important thing for making people interact with your products, services and support. To learn more about call-to-action content and buttons, click here.
Is it important for a business to get into content marketing?
As important as it is for a business to offer quality service and a great product, content is important for any business. Every brand wishes to create its value and instil trust in the minds of citizens. This can only be possible if you make your brand look worthy of that.
You can easily encourage buyers through conversion campaigns if you take the assistance of a creative, strategic and well-elaborated content marketing campaign. Here, conversion can be measured in different aspects; it can be considered as lead conversion, getting leads for the sales team, or getting more information about the brand.
Honestly, if you want to improve your performance as a brand as well as a selling company, you should refer to having a content marketing strategy. On a scale of 1 to 10, if you ask how important is content marketing for any brand, we’d say more than 10, if there was an option.
General tips for Content Marketing
Tip: If you are already using content marketing as your tool to attract buyers and you are not getting any results, there are a few things that you must ensure of.
- Make sure that you are using relevant content that resonates with your services and products. For example, if you are into manufacturing clothing units, you may use content that resonates with clothing, styling, washing tips and other related topics.
- Furthermore, you must also use all social media platforms to promote and share the content you are making.
- Always make active use of visuals such as using photos and videos to support your posts and blog section.
- Partner with experts and use their ideas and experience to attract people’s attention.
Content marketing is a day-to-day practice that must be followed by businesses without any delays or excuses. It is as important for any business or brand as sales. As long as you keep practising the active art of content creation, your business is hard to fail and is supposed to function favourably. Content marketing is going to help you stay active and trending in the market by keeping the competitions at the bay by helping you develop good relationships with your customers, attract attention and create a never-failing sales funnel without a fail.